Well when I chose my brand's name I was barely 20 years old basically still a teenager. Seven years ago I wasn't sure what I wanted to do with my life, had some undefined goals, went through a university applying crisis and in the end this influenced my name choice.
I wanted to be different from all artists, I wanted my name to be associated with something different than Art, craft, handmade etc. There are enough PoliART, Polina Handmade jewelry, PolymerART by Polina etc. We all know the common and popular names. I wanted mine to have deeper meaning. So I started to think. It took me 10 minutes to created it :D Fast, ain't I?
When I created Facing the Moon I was imaging something mysterious, dark, forbidden. Basically your typical post-punk-gothic-teenage-period. Only 7 years later I realized the meaning of my choice, my Inner self was guiding me without me realizing it. It was funny because this lead to increasing my motivation, creating my logo and setting my art believes and goals.